I’ve p*ssed off
Michael Jordan,
smelt a
human
corpse, and
spitballed with
Kim Kardashian -
all in the name of brand building.
I’ve p*ssed off
Michael Jordan,
smelt a human
corpse, and
spitballed with
Kim Kardashian -
all in the name of brand building.
NIKE
Women’s World CupW+K, 2023
Women footballers were viewed as activists, not athletes.
I
developed positionings that would finally make them famous for their game. Meet Sophia Smith, the striker haunting every defender,
Alex Morgan the effortless goal scorer,
and Debinha, the Brazilian keeping Joga Bonito alive.
NIKE
The Toughest Athletes W+K, 2021
Pregnancy is the equivalent of a 40 week marathon - so even when mums are sitting still, they’re lapping us all. I helped launch Nike’s first maternity range by proclaiming mums as the world’s toughest athletes.
SKIMSW+K, 2024
The very thing people criticise Kim Kardashian for - being ‘obsessed’ with her body - makes her the most qualified person in Shapewear. In the brand’s debut TV campaign, ‘Chief Engineer’ Kim puts her products through rigorous testing in the SKIMS Lab.
NIKE
Men’s World CupW+K, 2022